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Emmi Caffe Latte
Creative systemUGC briefingMedia buying
Pineroll helped Emmi Caffe Latte translate a premium product world into creator-native TikTok creative that reduced cost to reach by 90% and delivered Emmi's lowest cost-to-video-view ratio versus other vertical video platforms.
The challenge
Premium beverage brands often struggle on TikTok: the work can become either too polished to feel native or too casual to support a premium proposition. Emmi needed a middle ground that could feel natural in-feed without giving up control, clarity, or efficiency.
The solution
We built a creator-native system around lifestyle hooks, tighter briefing, and repeatable edit structures, giving the brand a more scalable way to show up in-feed while preserving premium cues. That system helped cut campaign cost to reach by 90% and delivered Emmi's lowest cost-to-video-view ratio across vertical video platforms.
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